Article

The Match-up hypothesis: physical attractiveness, expertise, and the role of fit on brand attitude, purchase intent and brand beliefs

Brian D. Till ; Michael Busler

2000
Board of DirectorsAmerican Academy of Advertising Athens (USA)

Localisation: CNUDST (TUN01)
Code de rangement: Br.BIB.0185

Published in: Journal of Advertising: vol. 29 (no 3), pp 1-13

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Articles & Preprints > Articles

 Record created 2018-02-09, last modified 2018-02-09


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