Article

Effectiveness of celebrity endorsers

Charles Atkin ; Martin Block

1983
[Advertising Research Foundation] [New York N.Y. (USA)]

Localisation: CNUDST (TUN01)
Code de rangement: Br.BIB.0197

Published in: Journal of Advertising Research: vol. 23, pp. 57-61

The record appears in these collections:
Articles & Preprints > Articles

 Record created 2018-02-09, last modified 2018-02-09


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