Article

Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness

Roobina Ohanian

1990
[Board of Directors] [Athens] (USA)

Localisation: CNUDST (TUN01)
Code de rangement: Br.BIB.0200

Published in: Journal of Advertising: vol. 19 (no 3), pp. 39-52

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Articles & Preprints > Articles

 Record created 2018-02-09, last modified 2018-02-09


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