Article

Celebrity endorsement: a literature review

ERDOGAN, B.-Z.

1999
[Westbum Publishers] [Helensburgh] (GBR)

Localisation: CNUDST (TUN01)
Code de rangement: Br.BIB.0201

Published in: Journal of Marketing Management: vol. 15 (no 4), pp. 291-314

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Articles & Preprints > Articles

 Record created 2018-02-09, last modified 2018-02-09


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