Article

Social marketing: its definition and domain

Alan R. Andreasen

1994
[American Marketing Association] Ann Arbor, Mich. (USA)

Localisation: CNUDST (TUN01)
Code de rangement: Br.BIB.954

Published in: Journal of Public Policy and Marketing: vol. 13 (no 1), pp. 108-114

The record appears in these collections:
Articles & Preprints > Articles

 Record created 2018-02-09, last modified 2018-02-09


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