| Article |
Olivier Trendel ; Luk Warlop
2005
Presses universitaires de Grenoble
Grenoble (FRA)
Localisation: CNUDST (TUN01)
Code de rangement: Br.BIB.1643
Published in: Recherche et Applications en Marketing: vol. 20 (no 2), pp. 77-104
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Articles & Preprints > Articles
