Article

Presentation et applications des mesures implicites de restitution memorielle en marketing

Olivier Trendel ; Luk Warlop

2005
Presses universitaires de Grenoble Grenoble (FRA)

Localisation: CNUDST (TUN01)
Code de rangement: Br.BIB.1643

Published in: Recherche et Applications en Marketing: vol. 20 (no 2), pp. 77-104

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Articles & Preprints > Articles

 Record created 2018-02-09, last modified 2018-02-09


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