Article

Assessing relationships among strategic types, distinctive marketing competencies, and organizational performance

WOODSIDE, A.-G. ; SULLIVAN, D.-P. ; TRAPPEY, R.-J.

Localisation: CNUDST (TUN01)
Code de rangement: Br.BIB.2233

Published in: Journal of Business Research: vol. 45, pp. 135-146

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Articles & Preprints > Articles

 Record created 2018-02-09, last modified 2018-02-09


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