Article

Reactions en termes de marketing mix des pionniers aux nouvelles entrees dans differentes structures de jeu concurrentiel: analyse theorique et illustration empirique

Ventakesh Shankar

1999
Association Francaise de Marketing Paris (FRA)

Localisation: CNUDST (TUN01)
Code de rangement: Br.BIB.2616

Published in: Recherche et Applications en Marketing: vol. 14 (no 1), pp. 81-107

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 Record created 2018-02-09, last modified 2018-02-09


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