Article

How interest in the product affects. recall: print ads vs. commercials

BUCHANAN, D.-I.

Localisation: CNUDST (TUN01)
Code de rangement: Br.BIB.3188

Published in: Journal of Advertising Research: vol. 4 (no 1), pp. 9-14

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Articles & Preprints > Articles

 Record created 2018-02-09, last modified 2018-02-09


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