Article

Source factors and the elaboration likelihood model of persuasion

Richard E. Petty ; John T. Cacioppo

1984
Association for Consumer Research Duluth, M.N. (USA)

Localisation: CNUDST (TUN01)
Code de rangement: Br.BIB.0106

Published in: Advances in Consumer Research : vol. 11, pp. 668-672

The record appears in these collections:
Articles & Preprints > Articles

 Record created 2018-02-09, last modified 2018-02-09


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