Article

The Role of sponsorship in the marketing communications mix

Tony Meenaghan

1991
Marston Book Services Ltd Oxfordshire (GBR)

Localisation: CNUDST (TUN01)
Code de rangement: Br.BIB.1074

Published in: International Journal Advertising: vol. 10 (no 1), pp. 35-47

The record appears in these collections:
Articles & Preprints > Articles

 Record created 2018-02-09, last modified 2018-02-09


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